Posted by: Linda on: April 4, 2009
Still talking about the difference between copywriting for business to business advertising (B2B) and business to consumer advertising (B2C).
Given the growth in B2B, and the fact that I came off sounding reasonably intelligent, I thought I should reprint the interview here on my blog.
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What is one of the key differences between B2B and consumer writing?
Business [...]
